Giving the Gift of Conservation

Every December since 2014, the caring team at Radue Optometrists give their boss, Dean Radue, the gift of a conservation donation to show their appreciation – a great gift for someone who is passionate about conservation.

“We wanted to give Mr Radue a meaningful gift that meant something to him,” says Di Morris, Radue Optometrists. “Our boss is passionate about conservation and the preservation of wildlife, and what better gift than to donate to a cause close to his heart while also contributing to keeping our rhinos safe in the Eastern Cape.”

Chipembere Rhino Foundation recently visited Radue Optometrists in Port Alfred with a Certificate of Appreciation to thank them for their amazing generosity over the years.

“Dean Radue and his team are incredible and thoughtful people. We are grateful to be an ongoing beneficiary of the team’s generosity in supporting rhino conservation,” says Jo Wilmot, a longstanding volunteer at Chipembere Rhino Foundation. “I believe that their success is due to their kindness and commitment, not only to conservation, but also to their local community. The Radue Optometrist group is involved in various social projects, including school visual screenings and the donation of spectacles to those who cannot afford them.”

The Radue Optometrist Group is founded on 60 years of quality service to local communities in the Eastern Cape. The original practice was founded in King Williams Town in the 1950’s. Providing a range of professional services, the Radue Optometrist group now also has practices in Stutterheim, Butterworth, Alice, Port Alfred and Peddie, as well as two branches in East London.

Chipembere Rhino Foundation has allocated the valuable contributions made by this caring team over the last 6 years towards bolstering ongoing rhino monitoring, protection and conservation projects in the Eastern Cape.

“A massive thank you from all of us at Chipembere Rhino Foundation for your ongoing and valuable contributions! As we rely solely on donor support, we are truly grateful for the donation received from Radue Optometrists – a gift to their boss that keeps on giving… not just to rhino conservation today, but also to future generations who are yet to experience this iconic creature,” says Brent Cook, founder Chipembere Rhino Foundation. “It is funding efforts like this that ensure we can make an impact on the ground where it counts!”

For more information on Radue Optometrists, please visit


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