Today is World Rhino Day!

September 22, 2022

Ancient, iconic and rare, rhinos have been roaming the earth for 50 million years.

These charismatic animals are an invaluable part of the Big 5 – an irreplaceable part of our African natural heritage that drives eco-tourism, contributing significantly to job creation and economic growth.

South Africa is home to a large portion of Africa’s remaining rhino population. They are one of our country’s most valuable resources, attracting tourists who want to experience the Big 5.

A precious natural heritage and a valuable national resource, rhinos belong to all of us, and all of us – collectively – are the custodians of our rhino.

Sadly, our rhinos are being massacred to the point of extinction. In the face of such a crisis, each one of us now faces a personal choice: turning a blind eye, or becoming part of the solution.

As part of our commitment to protect and preserve our rhino, we have crafted a coffee, roasted for this cause – so that our children and their children will be able to enjoy the magnificent sight of a rhino roaming wild.

Aptly named ‘Chipembere’, which means ‘rhinoceros’ in Shona, our Chipembere coffee blend is just one of the ways in which you can join us in contributing to our cause.

Every one of us should take some responsibility to protect these iconic creatures from the appalling inhumanity of poaching – and possible extinction. The donations and support from ordinary, caring South Africans make a massive difference on the ground.

Here’s how you can contribute:

One of the easiest ways to support our rhino conservation efforts is to simply indulge in the Chipembere Coffee Blend, a special All-African Arabica coffee blend, roasted for a cause. It is a handcrafted, African coffee experience that comes with a unique opportunity to contribute to the protection of our rhino. For every bag of Chipembere Rhino Coffee Blend purchased by retailers and coffee-loving rhino supporters, R5.00 is donated to the Chipembere Rhino Foundation, contributing significantly to their rhino conservation efforts. 

The Chipembere Rhino Foundation is a registered non-profit organisation, committed to safeguarding the future of the iconic rhino species. CRF specialises in sourcing, testing, and funding technology for effective monitoring of rhino, placing specially trained K9 units and providing vital anti-poaching equipment that protect Africa’s rhino on the ground. The work done by CRF, and similar organisations is what makes all the difference when it comes to helping protect our rhino for the next generation.

Chipembere Rhino Foundation K-9 🐕‍🦺 Cyrus from Kariega Game Reserve.
K9 handler Azola & partner Nassau from Amakhala Game Reserve
K9 handler Daniel Haesslich & partner Cyrus from Kariega Game Reserve
K9 handler Christopher John Strydom & partner Blade from Shamwari Private Game Reserve
Photo credit: Courtney from Lalibela Game Reserve.
The Chipembere Bush Salute Campaign

As a collaboration between Mastertons Coffee and the Chipembere Rhino Foundation we launched the Chipembere Bush Salute campaign leading up to World Rhino Day on the 22nd of September! A group of like-minded wildlife lovers with a specific soft spot for rhinos shared their bush salutes with us in an effort to help raise some awareness to the plight of these iconic African ‘Unicorns’!

A special thank you and cheers goes to:
• K9 handler, Daniel Haesslich from Kariega Game Reserve with his partner K-9 🐕‍🦺 Cyrus.
• K9 handler, Christopher John Strydom from Shamwari Private Game Reserve with his partner K-9 🐕‍🦺 Blade.
• K9 handler, Azola Mayinje from Amakhala Game Reserve with his partner K-9 🐕‍🦺 Nassau.
• Giles Gush from Woodbury Lodge and Tented Camp at Amakhala Game Reserve
• Ina Fölscher from Kwandwe Private Game Reserve.
• Dwain Strydom from Amakhala Game Reserve.
• Nicole and Werner Erasmus from Mansfield Private Game Reserve (River Hotels).
• Andrew Campbell from The Game Rangers Association of Africa.
• Courtney Higson from Lalibela Game Reserve.
• Lindy Sutherland from Kariega Foundation and Kariega Game Reserve. 
• Dr William Fowlds, Wildlife vet and CRF trustee based in the Eastern Cape of South Africa, focusing on rhino conservation.

We Stand with the World’s Rangers – our unsung heroes! #SupportAfricasRangers

K9 handler Azola & his retired K-9 partner Sammy from Amakhala Game Reserve

Mastertons Coffee & Tea Specialists |
The Mastertons Chipembere Blend has its roots set deeply in Africa, with a unique blend of African Arabica coffees that has been Roasted For A Cause: to help save our Rhino. BUY YOURS HERE

Article Supplied By: Michelle Smit, Mastertons Coffee

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